Media Training
We know that speaking with media can be intimidating, and for some, downright scary. And, it's no longer enough to simply get information about your organization into print or on the air. With so many media outlets and so many organizations competing for attention, the challenge now is to punch through the noise and get your message heard by the people you want to reach. That calls for a savvy approach to every media opportunity.

Media training is a fully developed discipline that is equal parts theory and practice. We teach trainees to understand the media and its motivation, while providing them with techniques to control interviews. We work on developing strategic messages and teach "students" how to deliver them in any interview situation. We have a television studio in our Chicago office - complete with standard studio lighting, cameras, feedback monitors and set.

We tailor our programs to individual client needs, structuring training sessions according to the number of participants and their communications objectives. Because we have experience in handling all types of interviews, our training can include - as needed - radio, television and print interviews. If appropriate, we also can concentrate on press conference scenarios.