Guided by our "Triangle Principle," we believe that the growth and success of our own employees is interconnected with the growth and success of our clients. We understand that in order to make sound business decisions with long-term impact we must consistently deliver quality... and that means tapping and training the most qualified and experienced professionals in the marketplace.

We have worked hard to create a collegial, collaborative environment. We bring together teams to accomplish goals for our clients and in the end we feel fulfilled. We are dedicated to providing an atmosphere that nurtures the development and careers of our employees. With a satisfied staff, we can ultimately gain the trust of our clients and provide the best service to help our clients succeed.

Performance reviews are conducted every six months. In between, employees are encouraged to proactively hone their skills by attending industry conferences and seminars. We are strong supporters of the public relations industry associations: PRSA, IABC, Council of PR Firms and others.

Additionally, LCWA offers a variety of in-house professional development activities, including regular brown bag lunches featuring presentations by staff members and guest speakers, as well as industry teleconferences. We also have our own book club designed to keep our staff well read and to inspire discussion regarding industry and career-related topics.