Media Relations
Media relations is often considered the "bread and butter" of many communication efforts. Today this practice is a delicate balance of how to work the media and how to work with media.

Reporters may sift through hundreds of press kits and pitches each day. Cutting through this proverbial clutter requires ongoing media outreach to keep clients top of mind. Successful media relations is more than taking a call from an editor or a television producer, but having these contacts calling us on an ongoing basis for other stories.

Building connections with media involves know-how, sensitivity to a changing media climate, quick response and personal relations. We don't have a stable of "pitchers" that we bring in to work the phones. Rather, our account teams, armed with a comprehensive knowledge of the client and the objectives, as well as the media sources, work directly with media because they know the business, not just the pitch.

We create media programs that use the right tools to effectively communicate the desired messages. For example, we use wire services when we need to reach a broad audience on a timely basis, mat services when we need to reach smaller markets and satellite media tours if we have stories that fit the local television market format.

We have created media relations programs that have captured coverage in every medium, from the nation's top morning shows to niche newspapers in local markets. We know how to work with newspaper, magazine, television, radio, Internet and trade media. National and local editors, reporters and producers respect us for our discipline in providing them with useful, meaningful information.