LCWA is a full-service public relations firm offering communications expertise in areas ranging from brand marketing, community outreach and crisis management to investor relations and internal communications. We have specialty areas that distinguish us from other public relations firms.
CONSUMER MARKETINGLCWA’s consumer marketing team educates and motivates consumers to embrace some of the nation’s greatest brands, including those from Fortune 500 companies as well as “quiet giants” in their respective industries.
From branding campaigns to product launches, our consumer marketing capabilities both incorporate and go beyond classic consumer marketing techniques like media relations, brochures, videos, promotions, trade show support and spokesperson campaigns. We explore fresh ways of reaching consumers through consumer engagement and social media to “get inside” what consumers think, feel, want and need to successfully connect buyers with brands.
BUSINESS-TO-BUSINESSLCWA’s B2B PR experts understand the language of business and communicate effectively with targeted audiences from the C suite to Wall Street to Main Street.
The secret to our B2B PR success lies in our ability to immerse ourselves in each client’s business and speak expertly when working with key media, customers or investors on its behalf. We collaborate with client management to structure B2B PR programs that capture the company’s story and intrigue. We identify compelling issues and help clients “own” those issues through research, white papers, case studies and relevant pitches that elevate them as leaders in their industries.
HOME PRODUCTSHome is where the heart is at LCWA, where promoting home products is a passion!
Ranked as one of the nation’s top agencies specializing in home products, LCWA represents many of the category’s leading brand names — from furniture, floors and fixtures to décor, decking and designers.
Our team members individually possess an average of 12 years experience in home PR, and these years of relationship building and top-notch service have earned us friends and fans among editors, reporters, producers, bloggers and stylists. Because of our impressive roster of home PR clients and dedicated New York City office, LCWA is a convenient one-stop shop for media, who know they can get everything they need for a project or story in just one phone call or e-mail. Our clients benefit from these relationships and our ability to “piggy-back” pitches to secure the most possible coverage for all clients.
ARTS & LEISUREWhether it’s promoting the work of major cultural attractions, helping mid-sized arts organizations rise above the clutter, or creating buzz for a storefront theater ready to take it to the next level, the LCWA Arts & Leisure team achieves our clients’ goals in the press and at the box office.
The reason? We have a reputation as a reliable, trusted resource among Chicago’s arts, entertainment, features and business media. We can orchestrate a marketing blitz for a major opening at a moment’s notice, but we pride ourselves on generating attention for the long run. Press conferences, insider events, audience research, celebrity PR, galas, institutional press, social networking, street marketing and ongoing media relations campaigns — we do it all with creativity, tenacity and sensitivity to the bottom line. Our nearly two decades of experience and deep contacts with local and national press really sets us apart.
CHICAGO MARKETHeadquartered in “The Windy City” since 1985, LCWA is a home-grown Chicago PR firm with an impressive track record of reaching and influencing the city’s many audiences.
Our staff members literally eat, sleep and breathe Chicago and possess an intimate knowledge of its neighborhoods, communities, suburbs, businesses and consumers. We have represented Chicago-based organizations in both the public and private sectors and also have helped clients from outside the area effectively penetrate the Chicago market.
We work with Chicago-area media every day and pride ourselves on knowing the who’s who of Chicagoland influencers, along with the whats, hows, wheres, whens and whys needed to capture their attention. After all, what other Chicago PR firm can say they won multiple awards for getting Chicagoans excited about road construction?!
Business-to-business
Home Products
Arts & LEISURE
Chicago Market