Smart and strategic communication is at the core of all our services.

BRAND BUILDING

Big or small — a company’s brand is its most valuable asset.

Our consumer public relations practice develops brand building programs for leading international companies to ensure they remain number one in the minds of both media and consumers. We also grow smaller brands into household names through grassroots programs and awareness building. Our track record of award-winning campaigns proves we know how to harness the power of a brand to meet each client’s objectives.

SOCIAL MARKETING

In an age when everyone is “tweeting,” “friending” and “blogging,” it’s difficult to determine how best to break through all the noise to interact and build relationships with consumers online.

While it’s typical for a social marketing firm to apply a “cookie cutter” methodology, we craft individualized plans that can include creating buzz for a new product through viral videos, designing eye-catching Facebook pages and creating online destinations that increase search engine optimization. Our philosophy is that social marketing should be a part of every program. We also practice what we preach — sharing pitch ideas with journalists via our Twitter account, contributing to the Web sites of some of the most influential bloggers in our clients’ industries and attending professional development workshops to keep on top of the latest trends.

CORPORATE & INVESTOR RELATIONS

LCWA’s corporate and investor relations specialists have extensive experience in all facets of business communications, including:

• Corporate governance
• Executive positioning
• Reputation management
• Analyst relations
• Annual/quarterly reports
• Mergers and acquisitions
• Restructuring and reorganization
• Chapter 11, IPO and exchange listings
• Litigation support/crisis communications

Our team of financial and media experts is fluent in the language of business and knows how to work with executives to increase shareholder value, engage employees, deepen customer loyalty and align government and public interests.

INTERNAL COMMUNICATIONS

In today’s corporate environment, you are the company you keep. Internal audiences — employees, dealers, shareholders, partners and suppliers — can be a company’s best ambassadors, or its worst enemies. Effective communications is key to protecting and strengthening relationships with these valued audiences.

LCWA has developed internal communications programs for organizations of all sizes and services. Our programs have included award-winning newsletters, videos, town hall meetings, employee events, leadership training, annual reports and more. We also help businesses quantify efforts and measure the impact of expenditures through audits and other research techniques that quickly detect issues and guide strategic solutions.

MEDIA RELATIONS

Hailed by media as “the best in the biz,” LCWA takes pride in its media relations skills and track record.

We know how to develop newsworthy pitches and attention-grabbing mailings, as well as memorable press conferences and media events that cut through the clutter and generate coverage. Our award-winning initiatives have resulted in valuable exposure for clients in every medium from the top national morning shows to widely-followed blogs.

CRISIS COMMUNICATIONS
& ISSUES MANAGEMENT

Crisis communications requires speed, sensitivity and strategy. LCWA has successfully guided clients — from Fortune 500 companies to non-profit organizations — through some of their worst-case scenarios, including:

• Product recalls/failures
• Litigation/class action
• Chapter 11 bankruptcies
• Government regulations
• Restructuring and reorganization initiatives
• Employee/labor relations
• Workplace accidents
• Natural disasters and environmental crises

Our trained crisis communications professionals are available 24/7 to help prepare executives and manage communications with impacted audiences and media. We also work with clients to anticipate and prepare for potential crises — a practice we call “prefense” planning.

MEDIA & SPEAKER TRAINING

Our media and speaker training programs prepare clients to tackle a variety of situations — from interviews and press conferences to speeches and presentations.

We customize each session, focusing on message development, delivery techniques and, most importantly, control. Trainees are taught through theory and role-playing to control their messages and the conversation so they effectively achieve their goals.

GRAPHIC DESIGN

Public relations is a visual medium.

It’s important to capture the imagination of media and consumers not only through words — but also through compelling images. Working closely with account teams and preferred vendors, our in-house graphic designer creates print and digital pieces that reflect a client’s brand identity and values — and help communicate key messaging to their target audiences. We have extensive experience designing and producing materials including — but not limited to — press kits, direct mail, tradeshow displays, Web sites, corporate newsletters and annual reports.