The LCWA Research Group’s capabilities range from member and employee satisfaction and needs studies for associations, businesses and non-profits, to market and brand research, business-to-business and consumer surveys and public opinion polls. We know how to seek information that will shape effective marketing and communications, and we have the analytical, communications and marketing capabilities to understand how data should be used to help clients achieve their objectives.
To ensure that we get all of the information needed, we customize our research by client with programs that could include any mix of quantitative and qualitative tactics.
- Quantitative. LCWA researchers conduct surveys online, by telephone and using printed questionnaires — whatever method best fits the situation and connects effectively with the audience to be surveyed. Our surveys collect straightforward facts about important issues, of course, but they also include questions that allow for advanced, less-direct statistical identification of key drivers and predictors of desired outcomes.
- Qualitative. Focus groups, triads, in-depth interviews and soft soundings are qualitative tools that LCWA researchers use to explore issues, attitudes and perceptions and test copy, designs or ideas. Qualitative research often is a precursor to a quantitative survey or may be used as the primary data-collection method.
Our sophisticated analysis methods identify, prioritize and organize qualitative and quantitative results. And we produce readable, engaging reports that easily lead to fact-based actions by client teams.