While our research capabilities can be applied to nearly any organization, we have developed specialties in the following categories.
ASSOCIATIONS
LCWA researchers work with association staff to develop the foundations for fact-based strategies, tactics and messages that will guide member retention and recruiting.
We can help assess and improve member satisfaction, evaluate and enhance association
benefits and services and sharpen the effectiveness of member communication,
using a combination of qualitative research components — such as individual
interviews or focus groups — and quantitative components, such as surveys administered
online or by telephone or mail. LCWA researchers collaborate with strategy
and communication experts to develop fact-based action plans at the conclusion
of research projects.
HEALTHCARE ORGANIZATIONS
Healthcare organizations are a major focus for the LCWA Research Group.
We conduct marketing and communications research to help clients improve communications and services and to provide fact-based foundations for planning for medical and dental professional associations, hospital systems, companies that provide and administer benefits programs and for professional service groups.
BUSINESSES
The LCWA Research Group provides marketing and communications research to help business clients design programs for business-to-business and consumer customers and to improve the effectiveness of employee communications.
