There are a wide variety of ways in which the LCWA Research Group can help you implement the most strategic, fact-based programs, no matter what your goals.
ASSOCIATION
MEMBER
SATISFACTION & DEVELOPMENT
The LCWA Research Group identifies current member satisfaction, assesses the value of membership and pinpoints key drivers of satisfaction and opportunities for improvement with fact-based strategies, tactics and messaging.
We also identify what messages will most attract and engage prospective members, what products are needed and the price point that will be most effective.
PRODUCT/SERVICE
DEVELOPMENT & MARKETING
The LCWA Research Group provides the information needed to refine product and service offerings, develop new options and determine the price points that will be effective.
COMMUNICATIONS
ASSESSMENTS
Internal or Member Communications
We assess the impact of communications vehicles, pinpoint unmet needs and identify
opportunities for improvement. These assessments typically include qualitative
components — such as in-depth interviews and focus groups — and quantitative
web-based surveys and basic and advanced analyses. Assessments also provide a
baseline for measuring progress.
Stakeholder Communications
Most of our clients hold important relationships with a complex array of stakeholders
— community leaders, suppliers, community residents, employees, customers and
others. We work with organizations to assess the communications between all of
these entities and identify opportunities for improvement.
Media Outreach
Our studies will assess perceptions of your media outreach activities, recommend changes for improvement and uncover opportunities and unmet needs.
External Communications
LCWA researchers focus on measuring desired outcomes — audience knowledge, perceptions,
attitudes, opinions and behaviors. These are the real purposes of communications,
and our studies will measure your organization’s progress toward objectives and
supply fact-based guidance toward success.
MESSAGE
DEVELOPMENT
The LCWA Research Group provides the information needed to refine product and service offerings, develop new options and determine the price points that will be effective.
BRAND
DEVELOPMENT
We use our tools to measure brand awareness and create the foundation for the development of strategies, tactics and messaging for effective branding programs.
INTERNAL COMMUNICATION
CLIMATE INDEX™
LCWA’s Internal Communication Climate Index™, is a quantitative tool that assesses five critical dimensions of effective internal communication:
- Mutual Purpose
- Employee Advocacy
- Information Flow
- Senior Leadership
- Direct Supervisor
Based on responses to survey questions, the performance rating of each dimension is calculated to provide a dashboard of strengths and improvement areas within the internal communication climate of the organization.
An overall score is calculated as a summary of all five dimension performance ratings to compare the organization’s overall communication effectiveness.
- Compare individual departments or facilities within the organization
- Develop baseline metrics (for tracking progress)
- Compare to other organizations
PRIORITYPLOT™
PriorityPlot™ is a data display that pinpoints specific issues, topics and actions that will have a major impact in driving change and improvement. The proprietary graphic quickly focuses client teams on survey results that matter most.
STRATMAP®
This proprietary process displays how audiences feel — and differ — on issues
and perceptions of a brand, product or organization. StratMap® displays readily
illustrate the “connects” and “disconnects” between targeted audiences, providing
an understanding of audience similarities and differences in a variety of
circumstances.
Satisfaction &
Development
Product/Service
Development & Marketing
Communications
Assessments
Message Development
Brand Development
Proprietary Tools
Internal
Communication
Climate Index™
Priorityplot™
StratMap®
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