Specialties

We have specialty areas that distinguish us from other public relations firms.

LCWA is a full-service public relations firm offering communications expertise in areas ranging from brand marketing and community outreach to crisis management and internal communications.

consumer_marketing

LCWA’s consumer marketing team educates and motivates consumers to embrace some of the nation’s greatest brands, including those from Fortune 500 companies as well as “quiet giants” in their respective industries.

From branding campaigns to product launches, our consumer marketing capabilities both incorporate and go beyond classic consumer marketing techniques like media relations, brochures, videos, promotions, trade show support and spokesperson campaigns. We explore fresh ways of reaching consumers through consumer engagement and social media to “get inside” what consumers think, feel, want and need to successfully connect buyers with brands.

business_to_business

LCWA’s B2B PR experts understand the language of business and communicate effectively with targeted audiences from the C-suite to Wall Street to Main Street.

The secret to our B2B PR success lies in our ability to immerse ourselves in each client’s business and speak expertly when working with key media, customers or investors on its behalf. We collaborate with client management to structure B2B PR programs that capture the company’s story and intrigue. We identify compelling issues and help clients “own” those issues through research, white papers, case studies and relevant pitches that elevate them as leaders in their industries.

home_products

Home is where the heart is at LCWA, where promoting home products is a passion!

Ranked as one of the nation’s top agencies specializing in home products, LCWA represents many of the category’s leading brand names — from furniture, floors and fixtures to décor, decking and designers.

Our team members individually possess an average of 12 years experience in home PR, and these years of relationship building and top-notch service have earned us friends and fans among editors, reporters, producers, bloggers and stylists. Because of our impressive roster of home PR clients, LCWA is a convenient one-stop shop for media, who know they can get everything they need for a project or story in just one phone call or e-mail. Our clients benefit from these relationships and our ability to “piggy-back” pitches to secure the most possible coverage for all clients.

Food and Beverages

The LCWA team has spent years promoting and building the food and beverage brands that people consume every day. From daily meal staples to the special treats that enhance our lives, LCWA helps differentiate our clients’ brands and histories to build consumer loyalty.

Our approach creates integrated campaigns that drive impact and build brand equity. We are on the ground engaging consumers online, offline and in-line with a powerful blend of traditional media relations, experiential, social and digital activations, strategic partnerships, influencer outreach and crowd-sourcing.

health_assoc_org

LCWA works with a number of medical associations through media and membership outreach programs. We know the national, regional and trade media who cover medical issues. We have been extremely successful at conducting media training, coordinating expert media interviews and creating news hooks that get our association clients noticed and advance their messages.

More importantly, we understand the nuances of conducting association public relations, and the many different stakeholders within the organization – from the board of directors, various committees and general membership, to the executive director and staff. This understanding helps us provide strategic plans and processes and work efficiently. It also allows us to provide on target messages and content for member communications.

We also have experience working with businesses dedicated to the healthcare arena, from insurance companies and information management organizations to hospital systems and foundations.

arts_leisure

Whether it’s promoting the work of major cultural attractions, helping mid-sized arts organizations rise above the clutter, or creating buzz for a storefront theater ready to take it to the next level, the LCWA Arts & Culture team achieves our clients’ goals in the press and at the box office.

The reason? We have a reputation as a reliable, trusted resource among Chicago’s arts, entertainment, features and business media. We can orchestrate a marketing blitz for a major opening at a moment’s notice, but we pride ourselves on generating attention for the long run. Press conferences, insider events, audience research, celebrity PR, galas, institutional press, social networking, street marketing and ongoing media relations campaigns — we do it all with creativity, tenacity and sensitivity to the bottom line. Our nearly two decades of experience and deep contacts with local and national press really sets us apart.

chicago_market

Headquartered in “The Windy City” since 1985, LCWA is a home-grown Chicago PR firm with an impressive track record of reaching and influencing the city’s many audiences.

Our staff members literally eat, sleep and breathe Chicago and possess an intimate knowledge of its neighborhoods, communities, suburbs, businesses and consumers. We have represented Chicago-based organizations in both the public and private sectors and also have helped clients from outside the area effectively penetrate the Chicago market.

We work with Chicago-area media every day and pride ourselves on knowing the who’s who of Chicagoland influencers, along with the whats, hows, wheres, whens and whys needed to capture their attention. After all, what other Chicago PR firm can say they won multiple awards for getting Chicagoans excited about road construction?!