LEADERSHIP TEAM
“In PR, no two days are the same. I enjoy the daily challenges and opportunities that allow us to be strategic and creative to provide clients with solutions for effective communication.”
Cheryl has more than 20 years of experience in brand and product promotion for clients ranging from food and beverage to interior decor and home improvement brands. She is responsible for strategic program development and management with expertise in media relations, social integration and event and experiential marketing.
Experience
Cheryl began her career at LCWA working with interior decor and home improvement clients. She then spent 10 years working on a variety of food and beverage brands at JSH&A, coming back to LCWA when the firm merged with LCWA in 2017.
Education
Cheryl graduated from Michigan State University with a Bachelor of Arts degree in journalism/public relations.