Claire Vartabedian

Why PR?

“I love being a storyteller. It’s such a thrill to be able to tell a client’s story and have it resonate with a journalist and your target audience.”

Fun Fact

Claire has been playing piano for 25 years and will play at your next holiday party. She also loves to cook. If she weren’t pitching feature stories for her clients, she would be the next Food Network Star (or dream to be).

Claire Vartabedian

Group Manager

Claire supports both consumer and health care clients through media relations and copywriting. She is a go-getter when it comes to media relations and knows what it takes to build relationships with journalists and pitch timely stories to the appropriate contacts.

Job Highlights

  • Working with the First Alert team to garner national media awareness for the Onelink Safe & Sound.
  • Establishing the new Urgent Care Association (UCA) as the go-to industry resource for all on-demand health care organizations and professionals.
  • Educating individuals about the importance of sleep through a PR program in support of the American Academy of Sleep Medicine (AASM).
  • Promoting Rejuvenate’s Click n Clean Mop System to the consumer market.

Before LCWA

Prior to joining LCWA, Claire worked in the education and tech industries at a boutique PR firm based in Chicago. In this role, she worked alongside large international companies and award-winning start-ups, overseeing media relations for product launches and national press tours. She led a PR campaign for a tech start-up out of Silicon Valley, showcasing how virtual reality can benefit STEAM learning in K-12, higher ed and medical schools. The campaign centered around a nationwide roadshow showcasing virtual reality for the classroom in hundreds of schools across the country.


Claire is an avid supporter of the Danny Did Foundation, advancing awareness of epilepsy and Sudden Unexpected Death in Epilepsy (SUDEP), as well as the Henry Schueler 41 & 9 Foundation, whose mission is to provide funding toward innovative, leading edge research in the field of pediatric high-risk leukemia.


Claire is a born and raised Chicagoan, but a Wisconsin cheesehead at heart. She graduated from the University of Wisconsin-Madison with a bachelor’s degree in Communications and Rhetorical Studies. While in school, Claire worked for the University of Wisconsin Foundation, where she raised awareness and garnered pledges for activities and new initiatives on campus.