Why PR?

“I enjoy the creativity! It is a challenge to break through all the clutter to have your client stand out.”

Fun Fact

Nicho spends every free second he has with his wife, four daughters and granddaughter!

Media Specialist

Nicho works directly with regional newspaper and broadcast outlets as well as the Spanish-language media for our clients.

• Helping with any projects involving our Chicago sports teams and stars.
• Getting the word out about our pro-bono client, UCAN.

Nicho came to LCWA after seven years with a national public relations agency. He brought media relations experience from clients including not-for-profit organizations, associations and a variety of home products manufacturers.

Nicho has won both a PCC Golden Trumpet award and a PRSA Skyline award.

A Chicago native, Nicho is currently pursuing a bachelor’s degree in communications at Harold Washington College.