Matt Kasik

Why PR?

“In PR, no day is ever the same. I’m excited to be immersed in a diverse set of industries I would otherwise not be a part of. Ultimately, I’m thrilled by the opportunity to craft a narrative in which a client’s brand can not only live, but thrive.”


Fun Fact

In the summer, Nicholas can be found running along Lake Michigan, and hopes to run the Chicago Marathon this year.

Nicholas Heim

Assistant Account Executive

Nicholas supports both consumer and healthcare clients at LCWA. He coordinates with clients and the media to develop strategic messaging and secure placements in both digital and print outlets. He also monitors and compiles analytics reports to ensure PR initiatives are exceeding client expectations.

Job Highlights

  • Drafting a first-of-its-kind case study for Trex RainEscape to pitch to national trade media.
  • Coordinating a TikTok campaign and sourcing influencers for a teen-oriented education campaign.
  • Developing attention-getting media pitches and earning coverage for healthcare clients the American Academy of Sleep Medicine and Pulmonary Fibrosis Foundation.
  • Sharing impactful media monitoring reports with clients.

Before LCWA

Nicholas joined the LCWA team after working in marketing at an association management firm in Chicago.

Involvement

Nicholas is an active member of the Chicago chapter of the Public Relations Society of America (PRSA).

Education

Nicholas grew up in Nashville before attending the University of Tennessee, where he graduated with a bachelor’s degree in Modern Language and World Business. During his time in undergrad, Nicholas completed a marketing co-op with Morris Creative Group, where he discovered his passion for the multi-client environment.