“Every day at our agency is different. The fluid and fast-paced environment leads to working on a wide range of projects and a myriad of opportunities. I enjoy learning in a growing and changing industry to better help my clients maneuver the media space in the best way possible.”
When Rebecca isn’t hiking in Montana (where she is practically a native), Rebecca reads 100 books on average a year and even edited one!
Rebecca helps plan, develop and execute programs for her clients. She is an excellent wordsmith and crafts a wide variety of press materials, as well as fostering a key role in obtaining editorial coverage in print, broadcast and online media for her home goods, healthcare and nonprofit clients. She also participates in social media content management and special event coordination.
- Generating national media awareness around the launch of the Onelink by First Alert connected home portfolio at the Consumer Electronics Show.
- Securing countless media placements of various National Healthy Sleep Awareness Project campaigns for the American Academy of Sleep Medicine to raise awareness about healthy sleep, sleep apnea and drowsy driving.
- Garnering local media stories about Merit School of Music to build awareness of the benefits of music education as a way to remove barriers for students.
Rebecca joined LCWA after completing the internship program. Previously, Rebecca was a freelance writer and volunteered as the communications representative at a start-up non-profit dedicated to helping people with disabilities. In college, Rebecca was the co-leader of The Network, a sexual assault and domestic violence awareness group on campus, and led “Yes Means Yes” positive sexuality seminars.
Rebecca is a member of the Public Relations Society of America (PRSA) in Chicago. She regularly donates blood and has donated her hair to Locks of Love five times.
Rebecca grew up in the Chicago suburbs but headed east to attend Colgate University in upstate New York. She graduated with a Bachelor of Arts degree, double majoring in psychology and English, with an emphasis in creative writing.