“I love that no two days are ever the same in PR. The variety of work keeps the job interesting, allows you to be creative and keeps you thinking! I also enjoy working in an industry that gives you the opportunity to create meaningful and lasting relationships. ”
Sara’s ideal day would be spent at Conesus Lake in Upstate New York. She loves to spend her time there wakeboarding and boating with her family, friends and her dog, Wrigley.
Sara supports both consumer and healthcare clients at LCWA through media relations and social media. She works with media to craft stories and coordinate coverage, and creates engaging social media content. She also assists with monitoring, measuring and analyzing results to ensure programs are meeting goals.
- Creating captivating social media content for HFAP and Rolfe Pancreatic Cancer Foundation.
- Successfully generating media placements for home clients Rejuvenate and First Alert.
- Researching and developing detailed reports for AAAHC and First Alert.
Sara joined the LCWA team after working at an advertising agency in Chicago. She had previously interned at a PR firm, a publishing company and a non-profit in Dublin, Ireland.
Sara is an active supporter of her friend’s non-profit organization, Kaely’s Kindness Foundation. KKF provides resources and support for teenage girls living with cancer.
Sara grew up in Orchard Park, New York, home of the Buffalo Bills. She moved to the Midwest to attend Indiana University where she graduated with a bachelor’s degree in journalism and a minor in event planning. During school she was a member of the IU PRSSA.