“I love that no two days are ever the same in PR. The variety of work keeps the job interesting, allows you to be creative and keeps you thinking! I also enjoy working in an industry that gives you the opportunity to create meaningful and lasting relationships. ”
Sara’s ideal day would be spent at Conesus Lake in Upstate New York. She loves to spend her time there wakeboarding and boating with her family, friends and her dog, Wrigley.
Sara supports a variety of B2B and B2C clients through media relations and social media content creation. She writes assorted press materials and conducts research to help clients reach their goals.
- Creating captivating social media content for Trex Commercial Products and Rolfe Pancreatic Cancer Foundation.
- Coordinating influencer deck builds for Trex during peak outdoor living season.
- Crafting pitches to successfully generate media placements for clients including Trex, Rejuvenate, First Alert and the Accreditation Association for Ambulatory Health Care.
- Assisting in drafting press materials to support multiple First Alert campaigns including Fire Prevention Month and the Town/Gown Community Service Project.
Sara joined the LCWA team after working at an advertising agency in Chicago. She had previously interned at a PR firm, a publishing company and a non-profit in Dublin, Ireland.
Sara is an active supporter of her friend’s non-profit organization, Kaely’s Kindness Foundation. KKF provides resources and support for teenage girls living with cancer.
Sara grew up in Orchard Park, New York, home of the Buffalo Bills. She moved to the Midwest to attend Indiana University where she graduated with a bachelor’s degree in journalism and a minor in event planning. During school she was a member of the IU PRSSA.