Why PR? “I got hooked on public relations in college, when I learned about its power and its role in the success of a brand. I changed my major from marketing to communication immediately!”

Alison Hamer
Account Supervisor

Alison executes media relations programs for clients in the consumer products industry. She conducts local and national media outreach, develops press materials and coordinates social marketing initiatives.

Job Highlights

• Planning two LCWA HomeMakers media tours in New York City
• Landing interviews for clients with high-profile media outlets like Wall Street Journal, New York Times and USA Today
• Launching and running social media initiatives for several clients, including piloting a 31-day Facebook contest and learning how to program

Before LCWA
Alison worked as a student assistant for the University of Wisconsin-Madison’s Office of Human Resource Development and as the events and training coordinator for the university’s Student Leadership Program. She also completed an internship at LCWA.

Involvement
Alison has won 10 industry award for her work for clients at LCWA. She currently serves on the board of the Public Relations Society of America (PRSA) in Chicago and leads the Young Professionals Network. Alison also serves as a guest lecturer for several area universities.

Education
Alison hails from Naperville, Ill., and graduated from the University of Wisconsin-Madison with a bachelor of arts degree in communication. She was named Student Leader of the Year in 2007.

Fun Fact
Alison is a die-hard White Sox fan who fondly remembers attending Game Two of the 2005 World Series as one of the best days of her life.