Why PR? “I got hooked on public relations in college, when I learned about its power and its role in the success of a brand. I changed my major from marketing to communication immediately!”

Alison Hamer
Senior Account Executive

Alison executes media relations programs for clients in the consumer products industry. She conducts local and national media outreach, develops press materials and coordinates social marketing initiatives.

Job Highlights

• Planning the 2008 and 2009 LCWA HomeMakers media tours in New York City
• Landing interviews for clients with high-profile media outlets like Wall Street Journal, New York Times and USA Today
• Conducting a “Black Friday” media relations campaign for ShopLocal

Before LCWA
Alison worked as a student assistant for the University of Wisconsin-Madison’s Office of Human Resource Development and as the events and training coordinator for the university’s Student Leadership Program. She also completed an internship at LCWA.

Involvement
Alison won Publicity Club of Chicago (PCC) Trumpet awards for her work on ShopLocal’s “Black Friday Survival” campaign and the launch of the Electrolux Intensity vacuum. She currently serves as co-chair of the Public Relations Society of America (PRSA) Young Professionals Network — Chicago Chapter.

Education
Alison hails from Naperville, Ill., and graduated from the University of Wisconsin-Madison with a Bachelor of Arts degree in communication. She was named Student Leader of the Year in 2007.

Fun Fact
Alison is a die-hard White Sox fan who fondly remembers attending Game Two of the 2005 World Series as one of the best days of her life.