Why PR? “I relish the variety of PR. It’s never predictable, and no one could ever say agency life is boring!”

ALlison Kurtz
Executive Vice President

Allison has nearly two decades of experience in brand building and product promotion for clients ranging from home décor/improvement brands to manufacturers of paper towels, toilet paper and underwear. She also has a strong background in internal and trade communications, as well as reputation and crisis management.

Job Highlights

• Gaining coverage for La-Z-Boy on the cover of the New York Times Home Section
• Meeting Michael Jordan while managing the launch of The Michael Jordan Collection by Hanes
• Sitting through two days of potty training focus groups! (Not necessarily a highlight, but certainly unforgettable.)

Before LCWA
Allison supervised communications programs for a boutique Chicago public relations firm that merged with LCWA in 1993. Prior to that, she provided public relations counsel to many of the nation’s largest homebuilders.

Involvement
Allison has earned a multitude of public relations industry honors — including the Publicity Club of Chicago’s (PCC) prestigious Elynore D. Meserow Creativity Award and “Best in Show” honors from the Public Relations Society of America (PRSA). She is on the Executive Board of the Junior League of Kane & DuPage Counties and serves as the organization’s communications chair and public relations/marketing coordinator.

Education
Allison hails from St. Joseph, Mich., and graduated from Miami University in Oxford, Ohio, with a Bachelor of Arts degree in journalism/public relations.

Fun Fact
Allison’s alter-ego is a musical theater performer. When she’s not working or chasing her two young children around the house, you might find her belting out a song on a Chicagoland stage.