Why PR? “It’s fun to take a product or service and shape the message depending on the audience that is targeted. It is a real exercise in creativity!”

Lauren Platt
Account Executive

Lauren develops and pitches story ideas to the media and the result is the placement of LCWA clients in national publications. She also creates press materials and helps in the facilitation of trade shows and events for her clients in the home products arena.

Job Highlights

• Building relationships with mommy bloggers and coordinating great product reviews for Eureka and Electrolux
• Generating media coverage for the new 3D Room Planner tool for La-Z-Boy
• Working with an allergist spokesperson during fall allergy season to highlight the benefits of ARM & HAMMER vacuum accessories

Before LCWA
Lauren worked as an account executive at a boutique public relations agency in Chicago where she secured media stories for clients in the housewares, consumer electronics and luxury brand industries. She also was vital in the planning and coordination of media events and trade show appearances.

Involvement
Lauren was the president of her college's chapter of the Public Relations Student Society of America, one of the largest chapters in the country. She also has coordinated events for the Make-a-Wish Foundation and Susan G. Komen for the Cure to raise awareness and funds for both not-for-profit organizations.

Education
Lauren grew up in Crete, Ill., and graduated from Illinois State University in Normal, Ill., with a bachelor of science degree in public relations and a minor in business.

Fun Fact
Lauren lived in Paris for one month while attending a French business school and cannot wait to go back to the City of Light!