Why PR? “I love the fast pace of a PR agency, and the ability to become an ‘expert’ on so many different industries. And I appreciate the long client relationships I have here; I still work with some of the same client contacts I started with nine years ago!”

SHANNON QUINN Sherrill
Senior Vice President

Shannon manages the strategic and day-to-day operations for her accounts, is active in new business pursuits and media training and serves as a mentor for junior staff. She has been with LCWA for ten years and leads the agency’s social media efforts.

Job Highlights

• Launching the Todd Oldham by La-Z-Boy collection with a wildly successful press conference, party and ongoing media relations campaign
• Creating and implementing “Spring Cleaning Week” for Eureka
• Introducing Comcast’s ON DEMAND service to the Chicago market

Before LCWA
Shannon had experience at agencies big and small before landing at the “just right” LCWA. She represented consumer and B2B technology clients at a boutique tech agency, and worked with Fortune 500 brands at a major international agency. In addition to her broad consumer, B2B and corporate experience, she has served as a corporate spokesperson in the telecommunications field.

Involvement
Shannon served on the adjunct faculty of DePaul University, teaching “Public Relations Campaigns” to upper level undergraduates. She also contributes restaurant reviews and feature articles for regional magazines.

Education
A native of Sioux City, Iowa, Shannon graduated from the University of Iowa with a bachelor’s degree in journalism and English.

Fun Fact
Shannon is still looking for a publisher for her book, 101 Life Lessons Learned from “Beverly Hills, 90210.”